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Jasper Avenue New Vision Streetscaping


Edmonton, Alberta


Downtown and Main Street Revitalization


Sustainable Design

Urban Design

The City of Edmonton developed a New Vision for Jasper Avenue to re-establish and revitalize the city’s “main street”, along three blocks between 100th and 102nd Street, and retained Associated Engineering to complete improvements to Jasper Avenue.

The City wished to establish an urban design framework and new streetscape design to guide the revitalization and evolution of the corridor as a more pedestrian-oriented, attractive, and vibrant signature street.

In addition, the City anticipates that beautification of Jasper Avenue’s streetscape will spark business development and renewal. As the City’s Prime Consultant, Associated Engineering worked with a number of City departments and stakeholders to reach consensus on design criteria and standards, and with a landscape architect sub-consultant for the design of the new Jasper Avenue streetscape. Design criteria also addressed environmental conditions and long-term sustainability.

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Project Highlights

The Jasper Avenue streetscape improvements included more accessible and wider sidewalks. Energy-efficient light-emitting diode (LED) street lighting was added for sustainability. Aesthetic improvements included granite and timber benches with sandblasted images and poetry, stainless steel furniture, new bike racks and garbage cans. In addition new tree planting soil cell technology was used to allow planted vegetation and trees to flourish.

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A career step in the right direction

We are recognized as one of Canada’s Best Managed Companies for 14 consecutive years but our achievements and reputation are only possible because of our amazing staff. We believe that a supported staff allows them to excel at what they do best, and provide the best possible service to our clients and communities.